Social media Industry post lockdown

Social Media Industry Post Lockdown

Social media in all its aspects has been affected by Covid 19. They are facing a lot of challenges. Here are few challenges faced by them:

• Fluctuations in Keyword Ranking: Ranking in keywords are fluctuating a lot due to work from home as people search for different keywords in the digital space. Podcasts, videos and gaming apps are being searched in the new situation because of the covid pandemic.

• Virtual Reality and Augmented reality interactions with Websites: Customers are using approaches to entertain themselves with new products/ brands. This is leading to more Website traffic due to a virtual product experience such as Lenskart and other optical companies use virtual trials to test glasses.

• Consumer media is getting attention due to audio materials such as podcasts, video influencers and others due to penetration into digital devices.

• Amazon, Hotstar and Netflix have increased digital streaming due to the pandemic. Hostar and Netflix have garnered exclusive film rights such as Laxmi Bomb is premiering on 9 Nov on Hotstar.

• OTT entertainment will take centerstage due to this new situation compared to cable tv and satellite space owing to versatility and range.

• Zoom is the space for video influencers as 6 miillion users installed this app for meetings and webinars to influence the digital space.

• Digital news is being streamed more due to contact less transmission and better access on the tip of your finger.

• Online influencers are minting money on Instagram due to shoppable posts of e- commerce.

Conclusion

Any situation good or bad influences any space a lot and brings many changes which one has to be prepared for. The digital world has brought a surge of applications to counter this virus and bring in a new dawn of awakening and possibilities.