Digital marketing vs traditional marketing
Digital Marketing and Traditional Marketing
- There are many things which set apart, digital marketing and traditional marketing. Traditional marketing is expensive and needs a good budget for television and advertisements on television are quite good on the pocket. It is done face to face. Digital marketing is done for the Web and is short term as likes and dislikes change in a matter of seconds.
- Digital marketing is much handier and costs a lot less as advertising on digital platforms is much cheaper. One needs a low budget for Facebook ads which can only cost to a minimum of 500 rs/day.
- Traditional marketing is rigid and is generally a one way interaction between customers and buyers. In digital marketing, customers interact with chatbots and on social media as a two way process.
- Traditional marketing looks to target consumers in one specific area, whereas digital marketing works globally.
- Digital marketing involves paperless transactions on digital platforms, but in traditional marketing one needs to use pamphlets, billboards and fliers as promotional material.
- Physical presence is not required in digital marketing, but in traditional marketing, one needs to reach out to prospective consumers.
- It can take weeks, months to reach results in traditional marketing, but in digital marketing, it can only take seconds and minutes to get results.
- Strategies have to refined in digital marketing due to changing real time scenario, whereas in traditional marketing one does not need such dynamism.
We will further look at strategies used in digital marketing to help rank your Website and reach your customers, here are few pointers in off page and on page seo
- On page optimization: The optimization for the pages of your Website so that it ranks higher on Google. High quality content needs to be posted to hook viewers. It also includes Html tags( title, meta description and header) Title needs to be eye catching and hit at a personal level. Meta description needs to link your other pages and anchor text and focus keyword need to have a part of your headline to garner customers and you should know what they are searching for.
- Your Website needs to come up in organic search results.
Search engine Optimization: It is the practice of increasing the quality and quality of traffic which has to be endorsed by Google in their organic search.
To come up in organic seo, your title and meta descriptions need to have good information which is interesting for the viewers. Internal links which link different Web pages on your site will set the ball rolling for you.
Off page optimization: All things one needs to do to direct the traffic to your Website in which links are extremely important. It helps to gauge the value of your Web page. Optimized internal pages help a lot in off page optimization for your Website. It becomes easier to find. Your site needs to have seamless navigation with linking to each page.
- One needs to create a landing page for your Website which is the home page which links to all other pages.
Keywords: One needs to use long tail keywords for html tags on your Website. These keywords can be determined by keyword tools and should include what people are searching for. The higher your keywords rank. More is the possibility of your content be searched.
